Deloitte Neuroscience Berlin Berlin came to DALI Lab looking for a visual explainer in the form of a single scrolling webpage with animations for their new eye-tracking price model to show future clients.

The explanation and illustrations needed to be clear, brief and fairly nondescript to accommodate their global network of clients, so my illustrations used greyscale in combination with the existing approved palette. We followed a contemporary (at the time), lightly low-poly look with few bells and whistles. Visual collaboration from Luisa Vasquez, creative developer extraordinaire.